Everyone has another self-image that he wishes to achieve. However, they have to keep that image down below their surface when survive leave them no choice, or the moral manners don't allow that.

Therefore, we chose highly distinctive images of 'another me' with the analysis of those characteristics, and pushed them to more dramatical way. Then we designed visual identity for these seven characters.

'Parallel' is not only our understandings of current environment, but also the breakthrough of our fearless pursuit. We wished to inspire people to think of the relationship between branding design and humanity by these differentiated and individualized design languages.